84 lines
4.4 KiB
JSON
Executable File
84 lines
4.4 KiB
JSON
Executable File
{
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"digital_transformation": {
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"frameworks": {
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"mckinsey_7s": ["Strategy", "Structure", "Systems", "Shared Values", "Style", "Staff", "Skills"],
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"kotter_8steps": ["Urgency", "Coalition", "Vision", "Communicate", "Empower", "Quick Wins", "Consolidate", "Anchor"],
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"togaf": ["Preliminary", "Architecture Vision", "Business Architecture", "IS Architecture", "Technology Architecture", "Opportunities", "Migration Planning", "Implementation"]
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},
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"maturity_model": {
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"level1_adhoc": "Pas de stratégie digitale formelle",
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"level2_exploring": "Projets pilotes, pas d'intégration",
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"level3_defined": "Stratégie claire, gouvernance en place",
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"level4_managed": "Mesure ROI, processus optimisés",
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"level5_optimized": "Innovation continue, data-driven"
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},
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"roi_metrics": {
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"financial": ["Revenue growth", "Cost reduction", "EBITDA improvement", "Payback period"],
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"operational": ["Process cycle time", "Error rate", "Automation rate", "Employee productivity"],
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"customer": ["NPS", "Customer satisfaction", "Churn rate", "Customer lifetime value"],
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"strategic": ["Time to market", "Innovation rate", "Market share", "Brand awareness"]
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}
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},
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"pharma_marketing_b2b": {
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"hcp_targeting": {
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"segmentation": ["Specialty", "Prescribing behavior", "Hospital vs Private", "KOL status", "Digital engagement"],
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"channels": ["Email (primary)", "Medical reps", "Webinars", "Conference sponsoring", "eDetailing", "Medical portals"],
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"regulations": {
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"morocco": "Charte déontologique + Loi 17-04 (publicité médicaments)",
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"france": "Loi Bertrand (transparence), HAS guidelines",
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"general": "No DTC for prescription drugs, medical accuracy required"
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}
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},
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"content_strategy": {
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"types": ["Clinical studies summaries", "Product monographs", "CME content", "Treatment algorithms", "Patient case studies"],
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"personalization": "By specialty, therapeutic area, engagement history, prescribing patterns",
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"compliance": "Medical-legal review mandatory, adverse event reporting, balanced efficacy/safety info"
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},
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"metrics": {
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"email": {"open_rate_target": "25-35%", "click_rate_target": "5-12%"},
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"engagement": {"webinar_attendance": "30-50% of registered", "content_completion": ">60%"},
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"business": {"prescription_influence": "Track via IMS/IQVIA data", "roi": "Marketing-qualified HCPs → sales visits"}
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}
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},
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"consulting_sales": {
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"proposal_structure": [
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"Executive Summary (1 page)",
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"Understanding of Needs (client pain points)",
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"Proposed Approach & Methodology",
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"Team & Expertise",
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"Timeline & Milestones",
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"Investment & Payment Terms",
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"References & Case Studies",
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"Risk Management",
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"Next Steps"
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],
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"pricing_models": {
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"time_materials": "Facturation au temps passé (TJM 500-1500€)",
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"fixed_price": "Prix forfaitaire par livrable",
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"retainer": "Abonnement mensuel pour support continu",
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"success_fee": "% sur résultats mesurables (rare en conseil IT)",
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"hybrid": "Base fixe + variable sur KPIs"
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},
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"moroccan_market": {
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"key_sectors": ["Banking/Finance", "Telecom", "Public sector", "Pharma", "Energy", "Manufacturing"],
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"top_it_needs": ["ERP/SAP", "Cloud migration", "Cybersecurity", "Digital workplace", "Data analytics", "AI"],
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"competition": ["Capgemini Maroc", "Accenture", "CGI", "Atos", "Local firms"],
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"growth_rate": "IT services market growing 8-12% annually"
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}
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},
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"project_management": {
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"methodologies": {
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"agile_scrum": {"sprint": "2-4 weeks", "ceremonies": ["Daily", "Planning", "Review", "Retro"], "artifacts": ["Backlog", "Sprint Board", "Burndown"]},
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"safe": {"desc": "Scaled Agile Framework for enterprise", "levels": ["Team", "Program", "Large Solution", "Portfolio"]},
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"waterfall": {"phases": ["Requirements", "Design", "Implementation", "Testing", "Deployment", "Maintenance"]},
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"prince2": {"themes": ["Business Case", "Organization", "Quality", "Plans", "Risk", "Change", "Progress"]}
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},
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"tools": {
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"project": ["Jira", "Azure DevOps", "Monday.com", "Asana", "Linear"],
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"documentation": ["Confluence", "Notion", "Outline", "Docusaurus"],
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"communication": ["Slack", "Teams", "Discord"],
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"ci_cd": ["GitHub Actions", "GitLab CI", "Jenkins", "ArgoCD"]
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}
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}
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}
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