{
  "digital_transformation": {
    "frameworks": {
      "mckinsey_7s": ["Strategy", "Structure", "Systems", "Shared Values", "Style", "Staff", "Skills"],
      "kotter_8steps": ["Urgency", "Coalition", "Vision", "Communicate", "Empower", "Quick Wins", "Consolidate", "Anchor"],
      "togaf": ["Preliminary", "Architecture Vision", "Business Architecture", "IS Architecture", "Technology Architecture", "Opportunities", "Migration Planning", "Implementation"]
    },
    "maturity_model": {
      "level1_adhoc": "Pas de stratégie digitale formelle",
      "level2_exploring": "Projets pilotes, pas d'intégration",
      "level3_defined": "Stratégie claire, gouvernance en place",
      "level4_managed": "Mesure ROI, processus optimisés",
      "level5_optimized": "Innovation continue, data-driven"
    },
    "roi_metrics": {
      "financial": ["Revenue growth", "Cost reduction", "EBITDA improvement", "Payback period"],
      "operational": ["Process cycle time", "Error rate", "Automation rate", "Employee productivity"],
      "customer": ["NPS", "Customer satisfaction", "Churn rate", "Customer lifetime value"],
      "strategic": ["Time to market", "Innovation rate", "Market share", "Brand awareness"]
    }
  },
  "pharma_marketing_b2b": {
    "hcp_targeting": {
      "segmentation": ["Specialty", "Prescribing behavior", "Hospital vs Private", "KOL status", "Digital engagement"],
      "channels": ["Email (primary)", "Medical reps", "Webinars", "Conference sponsoring", "eDetailing", "Medical portals"],
      "regulations": {
        "morocco": "Charte déontologique + Loi 17-04 (publicité médicaments)",
        "france": "Loi Bertrand (transparence), HAS guidelines",
        "general": "No DTC for prescription drugs, medical accuracy required"
      }
    },
    "content_strategy": {
      "types": ["Clinical studies summaries", "Product monographs", "CME content", "Treatment algorithms", "Patient case studies"],
      "personalization": "By specialty, therapeutic area, engagement history, prescribing patterns",
      "compliance": "Medical-legal review mandatory, adverse event reporting, balanced efficacy/safety info"
    },
    "metrics": {
      "email": {"open_rate_target": "25-35%", "click_rate_target": "5-12%"},
      "engagement": {"webinar_attendance": "30-50% of registered", "content_completion": ">60%"},
      "business": {"prescription_influence": "Track via IMS/IQVIA data", "roi": "Marketing-qualified HCPs → sales visits"}
    }
  },
  "consulting_sales": {
    "proposal_structure": [
      "Executive Summary (1 page)",
      "Understanding of Needs (client pain points)",
      "Proposed Approach & Methodology",
      "Team & Expertise",
      "Timeline & Milestones",
      "Investment & Payment Terms",
      "References & Case Studies",
      "Risk Management",
      "Next Steps"
    ],
    "pricing_models": {
      "time_materials": "Facturation au temps passé (TJM 500-1500€)",
      "fixed_price": "Prix forfaitaire par livrable",
      "retainer": "Abonnement mensuel pour support continu",
      "success_fee": "% sur résultats mesurables (rare en conseil IT)",
      "hybrid": "Base fixe + variable sur KPIs"
    },
    "moroccan_market": {
      "key_sectors": ["Banking/Finance", "Telecom", "Public sector", "Pharma", "Energy", "Manufacturing"],
      "top_it_needs": ["ERP/SAP", "Cloud migration", "Cybersecurity", "Digital workplace", "Data analytics", "AI"],
      "competition": ["Capgemini Maroc", "Accenture", "CGI", "Atos", "Local firms"],
      "growth_rate": "IT services market growing 8-12% annually"
    }
  },
  "project_management": {
    "methodologies": {
      "agile_scrum": {"sprint": "2-4 weeks", "ceremonies": ["Daily", "Planning", "Review", "Retro"], "artifacts": ["Backlog", "Sprint Board", "Burndown"]},
      "safe": {"desc": "Scaled Agile Framework for enterprise", "levels": ["Team", "Program", "Large Solution", "Portfolio"]},
      "waterfall": {"phases": ["Requirements", "Design", "Implementation", "Testing", "Deployment", "Maintenance"]},
      "prince2": {"themes": ["Business Case", "Organization", "Quality", "Plans", "Risk", "Change", "Progress"]}
    },
    "tools": {
      "project": ["Jira", "Azure DevOps", "Monday.com", "Asana", "Linear"],
      "documentation": ["Confluence", "Notion", "Outline", "Docusaurus"],
      "communication": ["Slack", "Teams", "Discord"],
      "ci_cd": ["GitHub Actions", "GitLab CI", "Jenkins", "ArgoCD"]
    }
  }
}