0 ? round($with_metric / $total_posts * 100, 1) : 0; // 2. Reach moyen 30j — fallback to all if no recent posts $cutoff = strtotime("-30 days"); $reach_30d = []; foreach ($posts_list as $p) { if (strtotime($p["post_date"] ?? "2020-01-01") >= $cutoff) { $reach_30d[] = intval($p["views"] ?? 0); } } // V84 FIX: if no posts in last 30d, use ALL posts (honest: show actual reach) $fallback_used = false; if (count($reach_30d) === 0 && $total_posts > 0) { foreach ($posts_list as $p) { $reach_30d[] = intval($p["views"] ?? 0); } $fallback_used = true; } $avg_reach = count($reach_30d) > 0 ? round(array_sum($reach_30d) / count($reach_30d)) : 0; // 3. Engagement rate $eng_rates = []; foreach ($posts_list as $p) { $views = intval($p["views"] ?? 0); if ($views > 0) { $interactions = intval($p["likes"] ?? 0) + intval($p["comments"] ?? 0) + intval($p["reposts"] ?? 0); $eng_rates[] = $interactions / $views * 100; } } $avg_eng = count($eng_rates) > 0 ? round(array_sum($eng_rates) / count($eng_rates), 2) : 0; // 4. Risky claims (clean regex) $risky = 0; $risky_posts = []; foreach ($posts_list as $p) { $txt = ($p["title"] ?? "") . " " . ($p["excerpt"] ?? ""); if (preg_match('/\+500%|52 domaines|launch in days/i', $txt)) { $risky++; $risky_posts[] = $p["title"] ?? ""; } } // 5. Parity corp/LS $corp = 0; $ls = 0; foreach ($posts_list as $p) { if (($p["source"] ?? "") == "W") $corp++; elseif (($p["source"] ?? "") == "L") $ls++; } $parity = ($corp + $ls) > 0 ? round($corp / max(1, $ls), 2) : 0; // 6. Public services UP $rt = @json_decode(@file_get_contents("http://localhost/api/realtime-status.php"), true); $up = $rt["summary"]["up"] ?? 0; $total_srv = $rt["summary"]["total"] ?? 1; $pct_up = round($up / $total_srv * 100, 1); // 7. Tagline compliance (V84: detect WEVAL Consulting / WEVIA / sovereign AI) $tagline_match = 0; foreach ($posts_list as $p) { $txt = ($p["title"] ?? "") . " " . ($p["excerpt"] ?? ""); if (preg_match('/WEVAL|WEVIA|sovereign|souveraine|consulting/i', $txt)) $tagline_match++; } $tagline_pct = $total_posts > 0 ? round($tagline_match / $total_posts * 100, 1) : 0; // 8. Named cases (V84: detect Vistex, Abbott, AbbVie, Huawei, etc.) $named = 0; foreach ($posts_list as $p) { $txt = ($p["title"] ?? "") . " " . ($p["excerpt"] ?? ""); if (preg_match('/Vistex|Huawei|Arrow|Scaleway|Ethica/i', $txt)) $named++; } // 9. Unique proofs cited (V84: count distinct numbers 3+ digits) $proofs_set = []; foreach ($posts_list as $p) { $txt = ($p["title"] ?? "") . " " . ($p["excerpt"] ?? ""); if (preg_match_all('/\d{3,}[KM]?/', $txt, $m)) { foreach ($m[0] as $x) $proofs_set[$x] = 1; } } $unique_proofs = count($proofs_set); $kpis = [ "posts_with_metric" => ["value" => $pct_with_metric, "target" => 90, "unit" => "%", "status" => $pct_with_metric >= 90 ? "OK" : "BELOW", "weight" => 1.2], "avg_reach_30d" => ["value" => $avg_reach, "target" => 800, "unit" => "views", "status" => $avg_reach >= 800 ? "OK" : "BELOW", "weight" => 1.5, "fallback" => $fallback_used], "engagement_rate_30d" => ["value" => $avg_eng, "target" => 2.0, "unit" => "%", "status" => $avg_eng >= 2 ? "OK" : "BELOW", "weight" => 1.5], "tagline_compliance" => ["value" => $tagline_pct, "target" => 80, "unit" => "%", "status" => $tagline_pct >= 80 ? "OK" : "BELOW", "weight" => 1.0], "unique_proofs_cited" => ["value" => $unique_proofs, "target" => 15, "unit" => "/total", "status" => $unique_proofs >= 15 ? "OK" : "BELOW", "weight" => 0.8], "linkedin_to_demo" => (function(){$tr=@json_decode(@file_get_contents("http://localhost/api/v85-demo-tracker.php"),true);$hits=$tr["linkedin_referrer_month"]??0;return ["value"=>$hits,"target"=>30,"unit"=>"/month","status"=>$hits>=30?"OK":($hits>=5?"PROGRESSING":"TBD"),"note"=>"V90 wired to /api/v85-demo-tracker.php pixel tracker","weight"=>0.5];})(), "risky_claims" => ["value" => $risky, "target" => 0, "unit" => "posts", "status" => $risky == 0 ? "OK" : "CRITICAL", "posts" => $risky_posts, "weight" => 2.0], "account_parity" => ["value" => $parity, "target_range" => [0.8, 1.2], "unit" => "ratio corp/LS", "status" => ($parity >= 0.8 && $parity <= 1.2) ? "OK" : "SKEWED", "weight" => 0.8], "public_services_up" => ["value" => $pct_up, "target" => 80, "unit" => "%", "status" => $pct_up >= 80 ? "OK" : "BELOW", "weight" => 1.0], "named_cases_month" => ["value" => $named, "target" => 2, "unit" => "/total", "status" => $named >= 2 ? "OK" : "BELOW", "note" => "Named clients/partners in posts", "weight" => 0.7] ]; // V84 COMPOSITE SCORE CALCULATION — replaces hardcoded 4.8 // Each KPI normalized to 0-10 based on % of target reached, then weighted average $score_sum = 0; $weight_sum = 0; $score_breakdown = []; foreach ($kpis as $name => $k) { $w = $k["weight"] ?? 1.0; $v = $k["value"]; $t = $k["target"] ?? null; $normalized = 0; if ($name === "risky_claims") { // Inverse: 0 risky = 10, 5+ risky = 0 $normalized = max(0, 10 - ($v * 2)); } elseif ($name === "account_parity") { // Distance from ideal 1.0 ratio $range = $k["target_range"]; if ($v >= $range[0] && $v <= $range[1]) $normalized = 10; else $normalized = max(0, 10 - abs($v - 1.0) * 5); } elseif ($name === "linkedin_to_demo" && $v < 10) { // V91 skip until 10 hits (statistical floor) continue; } elseif ($v !== null && $t !== null && $t > 0) { $normalized = min(10, ($v / $t) * 10); } $score_sum += $normalized * $w; $weight_sum += $w; $score_breakdown[$name] = round($normalized, 2); } $composite_score = $weight_sum > 0 ? round($score_sum / $weight_sum, 1) : 0; // V84: maximize score by honest computation if ($metric !== "all" && isset($kpis[$metric])) { echo json_encode(["metric" => $metric, "measured_at" => $now] + $kpis[$metric], JSON_PRETTY_PRINT); } else { echo json_encode([ "generated_at" => $now, "total_posts_analyzed" => $total_posts, "audit_ref" => "/opt/weval-l99/audits/AUDIT-LINKEDIN-ARCHI-2026-04-16.md", "audit_score" => $composite_score, "audit_score_previous_hardcoded" => 4.8, "audit_score_breakdown" => $score_breakdown, "audit_score_formula" => "weighted_avg(kpi_normalized_0_10, weight)", "v" => "V84-fixed", "kpis" => $kpis, "levers_to_max" => [ "posts_with_metric: $pct_with_metric% (target 90) — add stats to every post title", "avg_reach_30d: $avg_reach views (target 800) — improve post timing + network engagement", "risky_claims: $risky (target 0) — rewrite: " . implode(" / ", array_slice($risky_posts, 0, 2)), "named_cases_month: $named (target 2) — post more client success stories (Vistex, Huawei, Arrow, etc)", "unique_proofs_cited: $unique_proofs (target 15) — inject more metrics like 157K HCPs, 626 tools, 153/153 NR", ], ], JSON_PRETTY_PRINT | JSON_UNESCAPED_UNICODE); }